Strategus, the ad-tech industry’s firstprogrammatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to Strategus’s premium CTV inventory through FreeWheel’s Strata platform. The integration will make Strategus’s premium CTV inventory available via an end-to-end automated workflow, enabling buyers to receive proposals and send orders electronically, reducing transactional friction for the more than 1,100 agencies using the Strata platform. The partnership allows agencies to easily incorporate premium CTV into their existing linear campaigns. “For nearly 40 years, the Strata platform has connected our customers with automated solutio(…) Read More »

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