Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced the launch of a new branded matching family sleepwear line as part of its new Pajama Shop™. Build-A-Bear’s expansion into the sleepwear category is a natural next step for the brand, as teddy bears and pajamas are a recognizable part of bedtime routines for many. This new pajama line nestles perfectly within a brand that has provided millions of guests a furry friend as a source of comfort while sleeping for the past 25 years. “We know so many of our guests have been tucked in and fallen asleep snuggling a furry friend from Build-A-Bear, and we absolutely love to be part of so many bedtime routines. Now we are thrilled to add another be(…) Read More »

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