Majority of millennial shoppers are becoming highly-aware of the environmental footprint of products they use and thereby, sustainable brands are grabbing attention from environment-conscious end-users. Manufacturers across various industrial sectors are adopting strategies to use biodegradable packaging materials to incorporate a pro-environment message as a part of their marketing policies.
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The Ellen MacArthur Foundation – a British charity – declared its New Plastics Economy initiative, which united globally recognized brands, including Unilever, the Coca-Cola Company, Danone, Amcor Limited, and PepsiCo, to work towards adopting sustainable packaging materials by the year 2025. As a part of its Performance with Purpose 2025 agenda, PepsiCo announced that it will adopt 100% compostable, recyclable, or biodegradable packaging materials by 2025.
The Coca-Cola Company recently declared its packaging vision to make all its packaging 100% recyclable by the year 2025. It also “pledged” to incorporate 50% recycled materials across all its packaging worldwide by 2030. Unilever also declared that it will reduce its packaging waste by one third by the year 2020 and adopt fully compostable or biodegradable packaging materials by 2025.
A palpable shift towards biodegradable packaging materials among retailers across the world is expected to provide a great boost to the development of the biodegradable packaging marketing in the coming future.
Biodegradable Packaging Material Market: Investment in Cutting-edge Manufacturing Technologies Growing
Leading manufacturers in the biodegradable packaging material market are adopting advanced technologies to cater to the increasing demand for highly-efficient and affordable biodegradable packaging solutions. Furthermore, next-generation technological solutions are aiding manufacturers in the biodegradable packaging material market to improve the suitability of their biodegradable packaging solutions for industry-specific applications.
Market players, such as Smurfit Kappa Group, Mondi Limited, and Amcor Limited, recently announced that they have adopted strategies to increase investments in state-of-the-art technologies, such as resin reclamation technology and extrusion coating technology, to boost speed and flexibility of manufacturing processes and deliver application-specific biodegradable packaging solutions.
Concerns about Sustainability and High Cost of Biodegradable Plastic Hinder Market Growth
Though the ban on plastic packaging has influenced retailers into shifting towards biodegradable packaging alternatives, high cost of biodegradable packaging materials continues to be the main impediment to its speed of adoption. Unavailability of cost-effective biodegradable packaging materials remains a huge challenge for retailers and market players in the end-user industries. Additionally, consumers are becoming aware of the fact that bio-plastics used in biodegradable packaging also have a significant environmental footprint, which is changing the dynamics of the biodegradable packaging material market. As the level of consumer understanding about biodegradable packaging materials and current waste management infrastructure drive the manufacturer’s choice of biodegradable packaging materials, concerns about the biodegradability of bio-plastic may hamper the development of the biodegradable packaging material market in the upcoming years.
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Proliferation of e-Commerce Sector Creating Lucrative Opportunities for Biodegradable Packaging Manufacturers
An increasing number of consumers purchasing products on the web and companies adopting omni-channel sales strategies have changed the dynamics of biodegradable packaging industry. According to a recent report by the European Commission, the percentage of European individuals purchasing goods over the internet increased from 30% in 2007 to 57% in 2017. The growth prospects of the biodegradable packaging material market are hugely influenced by rapidly growing e-commerce sector along with growing concerns about reducing packaging waste. Needs for minimizing the environmental impact of over-packed shipped products due to consumer pressure are encouraging manufacturers in the biodegradable packaging material market to introduce biodegradable paper packaging solutions for the e-commerce sector.
The Fact.MR market research report provides detailed information about the recent developments in the biodegradable packaging material market. Readers can find comprehensive information about the leading players in the biodegradable packaging material market in order to understand the recent strategies adopted by their competitors. The companies featured in the Fact.MR report on biodegradable packaging material market include Smurfit Kappa UK Ltd., International Paper Company, WestRock Company, Mondi Limited, DS Smith PLC, Tetra Pak International S.A, Amcor Limited, Stora Enso Oyj, Toray Industries, Inc., and Kruger Inc.
The biodegradable packaging material market is expected to witness a brief flurry of merger & acquisition (M&A) activities in the upcoming years. The U.S.-based packaging company, WestRock Company has adopted a strategies to purchase it smaller rivals across the globe to improve its presence on the global platform for biodegradable packaging. The company has acquired smaller packaging companies, such as KapStone Paper and Packaging Corp, Schlüter Print Pharma Packaging, Plymouth Packaging, Inc., and Hanna Group Pty Ltd., in this year.
Another leading stakeholder in the biodegradable packaging material market, Amcor Limited and Bemis Company, Inc. announced to have entered a strategic agreement to combine in US$ 6.8 billion, to consolidate a stronger position in the consumer packaging market. Other established players in the biodegradable packaging material market, such as DS Smith plc. and Smurfit Kappa UK Ltd., have announced to have adopted strategies to leverage the recent developments in e-commerce to envisage profitable growth in the biodegradable packaging material market in the coming future.
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